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If you’re interested in knowing how many impressions and engagements your tweets have, this information is available for free via Twitter’s ‘tweet activity’ dashboard. To activate the feature, visit analytics.twitter.com/accounts and turn on analytics for your account. Once you’ve done that, you’ll see a summary of stats about your account including tweet impressions and profile views on the homepage. Click Tweets to see a more detailed breakdown of the impressions and engagements for each of your posts.

When you’ve activated analytics, you’ll also be able to find the information about your tweets using the iOS and Android smartphone apps. Simply visit your profile and you’ll see a chart icon under each tweet. Tap this and you’ll be taken to its ‘tweet activity’ page.